The Kik messaging app goes against the tide – and that’s what will certainly assist you take care of your competitors.
In the USA social media networks Facebook, Instagram and also Twitter grew and after that spread to the rest of the world. When it comes to messaging applications with LINE, WhatsApp as well as WeChat the other happened in big component since the expense of sending texts over the cordless networks of the telephone was very pricey.
Kik Messenger wants to accomplish more prestige in the United States by utilizing some of both fads. The app declares to have 200 million registered users internationally. Of the complete number of users, Kik says 69 percent are in the United States, which 24 percent are Hispanic.
This number compares to that of its competitors: 175 million monthly energetic individuals (MAU) of LINE, 200 million Facebook Messenger, 396 million WeChat and also 500 million WhatsApp, inning accordance with a record published in June 2014 by eMarketer. (Kik, for its component, has actually not exposed its variety of monthly energetic individuals).
Because these numbers, Kik faces a great competitors, yet has a letter up his sleeve. The messaging application has actually expanded despite Facebook Messenger’s supremacy in the US. In variety of downloads as well as users, yet has an advantage over various other applications: it is quite popular among young people. And also its development schedules partially to word of mouth referrals from its individuals.
” Kik has actually never ever spent for marketing to get customers and we still took care of to get to 200 million customers in January,” said Heather Galt, advertising supervisor for the Ontario, Canada business, to CNET en Español. “We determined our initiative for the degree of use of the application among customers.”
Which degree of use is high – remarkably high. According to a study – appointed by kik messenger pc to Magid Associates, a study as well as advisory company – the ordinary time that users between the ages of 14 as well as 25 spend on Kik Messenger is 35 minutes, compared to 27 mins that pass In Facebook Messenger as well as 21 mins in Snapchat. This despite the fact that Facebook Messenger was the 2nd most downloaded app of 2014 against Kik that is in eighth, according to Application Annie – the very same year that Kik increased the number of its users.
Kik intends to be the ‘WeChat of the West’
Kik Messenger, the messaging app that is offered for Android, iOS as well as Windows, operates in a comparable means to others, as it enables users to send out chat messages quickly with an easy and also rapid user interface. Furthermore, it permits individuals to make use of a unique customer name as an recognition approach as well as not a mobile number as when it comes to WhatsApp as well as Snapchat. Ultimately, it has a platform packed with solutions that permit users to pay attention to music, view YouTube videos, play video games, send pictures and also video clips, create memes and, obviously, conversation with buddies, all without needing to leave the application.
Although Kik is increasing its visibility amongst consumers of messaging applications in the United States, this does not ensure success, inning accordance with one analyst.
” We’re still in the very early days [of US messaging apps],” said Cathy Boyle, eMarketer’s elderly mobile analyst at CNET en Español. “I still do not see one application gaining another this year. I still see a lot of experimentation.”
Nonetheless, Boyle emphasized that Asia has the formula for effective messaging apps, apps that also market items.
“Messaging apps – like WeChat and also Kakao – have actually developed quicker compared to social networking applications due to the fact that they provide more than chat, they’re a system,” Boyle added.